Case Studies
Automated Thank You Cards
The technology to print personalized thank you cards with the customer's name and address has been available for years, but Mercedes-Benz of Westwood wanted to take their program to the next level by providing follow-up mailings that were both personalized AND relevant to the customer's planned purchase. Specifically, they wanted to include a photo and contact information of the sales person that assisted them on their visit, a photo of the sales manager, a special offer or promotion coupon, and a photo of the exact make and model of the car they are interested in buying.
In addition to containing personalized information and images, the cards must be printed and mailed to customer the very next day, while the visit to the dealership or website is still fresh in the buyer's mind. This meant the solution must allow for production of any number of cards on a daily basis, not batch printing weeks, or even a month later, like many dealers do.
Objective: To provide amazing customer service through automated thank you cards that address each potential car buyers' specific interests and needs.
Solution: Integrato's autograted solution was implemented to facilitate the automation of the program. Every evening, Mercedes-Benz of Westwood transmits buyer profile data to the Integrato Campaign Control Center. Integrato's solution automatically processes the data, and merges it with the direct mail resources (print templates, images, graphics and text) stored in the system, to dynamically create and print a unique post card for each car buyer based on their individual profile and purchase plans.
The system provides both the flexibility and dynamic processing capabilities needed to produce the cards with no manual data input or system manipulation. All possible combinations of car models, sales people and coupons are automatically and dynamically selected and compiled to create each personalized thank you card. The system is also capable of selecting photos of the exact color of the car the buyer is interested in buying. A super efficient process supported by a U.S patent, ensures that Mercedes-Benz of Westwood's postcards are produced and in the mail system the very next day.
Bonus: This client was particularly pleased with the relevancy added to the program. Autogration is scaleable in its ability to drop one or one million pieces with no adjustment in effort, cost or efficiency, allowing for communication in real time versus the limitations of batching their communications as they had done in the past.
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