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Case Studies
Background & Business Objective
- Mark Meyerdirk, a REALTOR® in the Washington DC area, has sent more than 23,000 postcards via AmazingMail.com since 2002.
- The primary purpose of the postcards is marketing. His main goal is to publicize himself as a brand - building presence and name & face recognition in specific communities. Postcards, he says, "are a good way to project a new and professional image – a way to get my brand out there."
- He targets various communities consistently, sending marketing pieces to all residents in that area. The goal is to be known as the expert, showing that he lives and works in the area.
AmazingMail Solution
- Regular, extensive direct mail campaigns are a significant part of many real estate agents' marketing plans. Ease of use in creating high-volume mailings is key in this situation.
- Meyerdirk finds that postcards are more effective and eye-catching than longer newsletters. "They are more specific and simple while keeping the community informed of prices and activity. People really like that."
- "AmazingMail Postcards fulfilled my needs because it's a cost-effective way of reaching my marketing audience."
Tracking & Results
- One desired result of the postcard campaigns is recognition. While this is hard to track, Meyerdirk does find that people recognize him from his pictures on the postcards, randomly stopping to chat with him about real estate questions.
- At times, the intended result is boosting attendance at an open house he is hosting. Often, he sees attendees holding the postcard as they tour the home.
- The postcards are also intended to drive contacts via email and visits to his website, where people may request a home analysis. Typically, this type of activity spikes just after a mailing.
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