Most marketers know that personalized direct mail helps to increase response rates – by 36% in most cases. With Amazingmail’s industry leading systems and software, you can easily personalize any aspect of your direct mail piece with variable data printing services. Separate your custom mailers from the crowd with personalized text and images, helping to make your pieces both eye-catching and relevant to your recipients. Personalize your tailored mailers based on preferences and purchasing patterns of your users, prompting them to take action when the time is right. With tailored text and visuals, your direct mail is no longer advertising, but a message to an individual.
Creating an individualized mailer doesn’t have to be difficult. Thanks to Amazingmail’s online designer, adding variable data to any personalized direct mail campaign is quick, easy and free of cost. By using carat bracket notation (i.e. Dear ^First^) from within our online text tool, for example, you can insert data placeholders that will be populated by the data in your mailing list. All you need to do is set up the foundation and we will take care of the rest.
Help your mail become more than simple advertising. By leveraging DirectSmile’s patented Image Personalization software, Amazingmail gives you the opportunity to add a unique “cool factor” that will grab anyone’s attention and fuel better response rates. This technology allows you to seamlessly add your customer’s name in image form within your personalized direct mail to virtually any background photo. The possibilities are only limited by your imagination. Best of all, our variable data printing services for personalized images are free of charge with your mailing of 250 cards or more. There are direct mailers, and then there are custom mailers from Amazingmail.