For marketers, smartphone users are a desirable demographic - they have higher incomes, are early adopters and are typically well connected. They're also becoming more numerous with the popularity of iPhones, Android phones and others. As a result, you've probably noticed more of the odd-looking barcodes with three large squares in catalogs, storefronts and flyers.
When a smartphone user aims his or her camera at a QR Code in your mail piece, several things could happen:
- Your mobile site is launched with product or promotional information
- Your location is shown on a map
- Your information is added to the list of contacts
- Your telephone number is dialed
As you can see, there are many ways to use QR Codes to measure response and deepen the engagement with your customers.
QR Codes can be used in mail pieces created in our automated and self-service systems, but only by incorporating the QR Code into your artwork.
To discuss how you might use QR Codes on your mail piece, call one of our experts at 1-888-681-1214 or send us a message.
