Track Direct Mail Response Rates and ROI

Your direct mail campaign does nothing if you don’t know what your customers are doing after they receive your mailer. Keep tabs on your direct mail ROI with Amazing Mail’s wide assortment of tools. Our powerful response tracking mechanisms allow you to measure the impact of your campaign's direct mail success rate. Quickly evaluate the return on your investment, calculate your direct mail conversion rate, and immediately respond to market changes with accurate, easy-to-access direct mail tools and analytics.

Drive Digital Engagement with Variable QR Codes

Make getting back to you easy for your customers. Adding a variable QR code to your cards lets you drive smartphone and tablet users to a mobile-friendly webpage, import information to a list of contacts or automatically dial a telephone number. No matter what your QR code does, it increases your direct mail response rates. Each QR code is unique to the recipient, allowing you to track exactly who responded and when.

Real Time Tracking with Personalized URLs

Never miss a beat. Create a personalized URL for each recipient on your mailing list, driving them to respond digitally through a dynamic web experience and allowing you to track your direct mail's ROI. Personalized URLs help you collect more information about your customers and prospects, allowing you to fine-tune your sales approach.

Dedicated Telephone Numbers with Tracking

Revolutionize your inbound marketing efforts with customized, campaign-specific telephone numbers that immediately track results. This direct mail campaign tracking technology also provides email reports indicating call frequency, call duration, and call recording. By keeping tabs of your phone-specific direct mail response rates, you can better understand the quality and effectiveness of your campaign, making sure your direct mail ROI is as high as it can possibly be.

Trusted Business Reply Mail

Business reply cards are a tried and true way of collecting information from respondents. Send us your Business Reply Permit number and we will handle the rest.

Success Stories

"Mailed 901 cards - received 213 total visits to the Personalized URL website; 183 of which completed the survey and provided lead information for follow-up."

"We sent out 8500 4.25"x6" cards and had 1498 people come in to take advantage of the offer on the card. That's over a 19% response rate! The total revenue generated as a result of this campaign exceeded six figures. Our best ever..."

"Your card led to our best attended event ever! Across the three schools we had 41 attendees, 7 enrollments on the spot plus numerous appointments set. The energy on the campuses was amazing and they all got calls from leads who could not attend but wanted to RSVP for the next event! "